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Welcome to my personal site. I am now one of the two halfs of Ashler Design, branding, typography and web studio.

This site will be updated from time to time, mostly with typeface projects.To check our latest works go to

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Hoy me han hecho un regalo de cumpleaños fantástico. Typographica ha elegido Sutturah como una de las mejores fuentes del 2011 y Nicole Dotin ha escrito una review preciosa, aquí os la incluyo. ¿Qué estoy haciendo yo en una lista como esa? ¡Fantástico día!

Let me get the obvious out of the way.Sutturah, Octavio Pardo’s first commercial release, isn’t versatile or a workhorse. It’s not ideal for setting small text or many of the other prized descriptors lavished on typeface designs. It possesses another descriptor of arguably higher import, something missing from too many fonts today – a distinct point of view.
A “point of view” is really just a shortcut phrase to say a designer has the ability to ingest all that is going on around him or her, including the work of fellow designers, and still create something that expresses the creator’s unique experiences, skills, or way of thinking. You will find echoes of Sutturah in other typefaces – the brushy exuberance of Bello, the incisions of Klimax or the ultra weight of Tomate. But when all is said and done, Sutturah can’t be confused with any of those faces.
Think of Sutturah as a collision of competing desires. On the one hand, it’s jovial, overstuffed, and good-natured. On the other, it’s got a taste for fast cars and loose women. Yeah, I said loose women (change it to men, if you like). There’s an undercurrent of speed, recklessness and mischief – carried out formally in part by Sutturah’s incisions – that transforms the typeface into something beyond the sum of its parts.
As of now, Sutturah is a single weight with glyphs supporting Latin-based languages. Its publishing foundry (Rosetta) focuses on multi-script fonts and, to that end, promises a Cyrillic is in the works. Adding the extra glyphs should be relatively easy for Octavio but after setting the bar this high, his next release might be another story.